Last month 2 of my colleagues bought the new Nokia 3230. One of them had a Sony Ericsson K700i before and only had it for less that one year. The Nokia 3230 was going for about RM1,200.
For me, I still have my Sony Ericsson T610, which I won from the company entry in an industry award sponsored by Ericsson back in 2003 and it’s just over 2 years old. Before that I had a Nokia. 8210.
Someone I know bought a Vertu 4 months ago and it boasts a sapphire scratch proof screen cover with titanium buttons and all, the price? RM25,000. And the data cable connector to the PC costs more than RM500. Talk about being excessive, I can get a 60 inch Sony LCD TV with that kind of money!
Would you spend RM25,000 on this ?
Practically all of the people whom I know do NOT own a mobile phone for more than 18 months. But no one I know has upgraded their TV set for the past umpteenth years, a spanking new 29 inch Sony TV costs less than some of the higher end phones!
Here’s some of their excuses :
1. Left the phone in the back of a taxi
2. Mobile operator is sponsoring the new phone
3. The phone fell into the toilet - believe it or not, I’ve encountered no less than 3 cases! And you definitely don’t want to put that THANG on your face even if you manage to fish it out of the toilet. This happens a lot when you put your phone in your hip pocket and when you drop your pants to do your business .... or worse, it happens right after you finished your business! And what's more, it's not the usual semi solid stuff because you had nasi lemak with lots of sambal belacan the night before. You'll have to think really hard whether you should flush the toilet or not.
4. The phone went wonky after was accidentally dropped and don’t feel like repairing it.
5. The dog ate the phone – just kidding … but there is an urban legend going around those lines.
6. This one happened to a friend of mine in the UK – he was driving with the windows down and he left the phone of the dashboard in front of him, he then made a quick right turn and the phone flew out the window and was run over by a truck! Poor phone, but he managed to salvage the SIM card from the wreck.
7. The vibrator stopped working.
So what’s your reason for changing mobile phones ?
Mobile phones are not really phones these days. It’s with you for at least 8 hours a day. Some people sleep with their phone … I mean use it as an alarm clock. Heck, a mobile phone IS a statement of your lifestyle. It’s your fashion statement, you don’t so much carry your phone, your wear it. It a toy, you play with it. You want to be seen with the latest phone. And Nokia has made a big business out of that. In fact people have described that they "feel naked" without their mobile phone.
Do you know that there is an estimated 14 million mobile phone users in Malaysia? That’s double the Internet users. And Malaysians send/receive more than 2 billion SMS per year. There are 800 million mobile phones on this planet and if the “less that 2 year replacement” rate goes, that’s whopping 400 million replacement unit market a year! No wonder people like Nokia, SonyEricsson, Motorola, Samsung are pushing new phones like there is no tomorrow!